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Meta — 2025/26 benchmarks

CTR — D2C Fashion

1.2% – 2.1%

High visual appeal

CTR — SaaS

0.8% – 1.4%

Niche targeting

CTR — Real Estate

0.7% – 1.2%

High-ticket, selective

CVR — Conversions

2% – 4%

Website purchase

CVR — Lead gen form

10% – 15%

Native form, no LP

ROAS — D2C healthy

2.5x – 4x

Below 1x = losing money

Freq. risk — cold

> 2.5–3x

Fatigue zone

Creative fatigue

10–14 days

High-spend accounts

Directional reference points — not fixed truths. Interpret in context of industry, funnel stage, and objective.

Google — 2025/26 benchmarks

CTR — Search avg

4% – 7%

6.66% global avg

CVR — Lead gen

5% – 12%

~7.5% avg

CVR — Ecommerce

2% – 5%

Varies by product

ROAS — Ecommerce

3x – 6x

Higher intent = higher

Attribution gap

Normal 20–40%

> 50% = issue

AI campaign creative

60–80% impact

PMax performance driver

Directional reference points — not fixed truths. Interpret in context of industry, funnel stage, and objective.

LinkedIn — 2025/26 benchmarks

CTR

0.44% – 0.65%

Lower is normal

CVR

2% – 3.5%

B2B avg

CPL

₹2,500 – ₹12,000+

High-value leads

B2B sales cycle

200–280 days

Don't judge too early

Better metric

Cost/co. influenced

Multi-stakeholder

Freq. risk cold

> 4x

Saturation signal

Directional reference points — not fixed truths. Interpret in context of industry, funnel stage, and objective.

Team diagnosis history

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Live signals may be outdated — benchmark script has not run in over 10 days. Diagnoses still use your curated hardcoded benchmarks which remain accurate.

Connect Google Ads to auto-fill campaign metrics — no manual entry needed

Step 01

Enter your metrics

Platform, CTR, CPC, CVR — 5 fields in Quick mode. Add budget, ROAS, and frequency for a deeper analysis.

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Step 02

Get a benchmark diagnosis

MediaMind compares your numbers against 2025/26 industry benchmarks and runs sanity checks automatically.

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Step 03

Take specific action

Three exact next steps, two creative hooks to test, a CPA gap calculator, and a follow-up chat — all referencing your actual numbers.

Real outcomes

Meta D2C — CPA dropped ₹1,800 → ₹920 in 14 days

Google EdTech — Lead quality improved after keyword intent fix

Meta Fashion — RTO reduced from 38% → 21% with prepaid incentive angle

LinkedIn SaaS — CPL ₹4,700 → ₹3,100 after audience refinement

Meta D2C — Identified iOS attribution loss saving a campaign from being paused

Google Real Estate — CTR improved 3.2% → 5.8% after ad copy match fix

Meta — Caught tracking pixel misfiring before ₹40K budget increase

Meta D2C — CPA dropped ₹1,800 → ₹920 in 14 days

Google EdTech — Lead quality improved after keyword intent fix

Meta Fashion — RTO reduced from 38% → 21% with prepaid incentive angle

LinkedIn SaaS — CPL ₹4,700 → ₹3,100 after audience refinement

Meta D2C — Identified iOS attribution loss saving a campaign from being paused

Google Real Estate — CTR improved 3.2% → 5.8% after ad copy match fix

Meta — Caught tracking pixel misfiring before ₹40K budget increase

See what a diagnosis looks like

Show example ↓

Meta Ads D2C / Ecommerce Conversions Health score: 3/10 — Critical Medium confidence

Primary issue

Landing page is leaking conversions from an audience that has seen this ad too many times. CVR of 1.5% is below the typical D2C Ecommerce range on Meta (2–4%), and combined with a frequency of 5.2x on a cold audience, this indicates both a landing page problem and audience saturation working simultaneously. ROAS of 1.8x is marginal — above 1x but below the healthy 2.5–4x range, meaning the campaign is not profitable at scale.

What to do

01Pause or heavily restrict the cold audience immediately — frequency of 5.2x has exhausted this pool. Duplicate the ad set with a fresh 1–3% lookalike of your purchasers to reset delivery without touching the campaign structure. This will lower CPA by approximately 20–30% within 5–7 days as the new audience is higher intent.

02Change the hero headline on your landing page to exactly mirror the ad copy — this single change typically improves CVR by 20–40% on Meta D2C by eliminating the expectation gap. Remove all navigation links from the page and ensure your primary CTA is visible without scrolling on mobile.

03To hit your ₹900 CPA target from ₹1,800 current: you need CVR to move from 1.5% to 3.0% — CPC of ₹18 is already efficient and has minimal room to improve. Every 0.5% CVR improvement reduces CPA by approximately ₹600 at current CPC. Fix the landing page first, then expand audiences.

This is a real diagnosis. Enter your own campaign metrics to get one for your campaign in under 30 seconds.

Quick gives a fast directional diagnosis. Full analysis unlocks CPA gap, frequency intelligence, and ROAS scoring.

Campaign details

Platform *

Objective *

Industry *

CTR *

CPC *

Conversion Rate *

Context / Notes

Deep analysis inputs

Funnel Stage

Creative Type

Time Running

Daily Budget Affects data reliability

Current CPA

Target CPA optional Your goal CPA

ROAS optional Return on ad spend

Frequency Meta only Avg times same person saw ad — find in Meta Ads Manager

ANALYSING CAMPAIGN DATA

Benchmarking against 2025/26 industry data...

Campaign diagnosis

Campaign health score

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Calculating...

Funnel breakdown

CPA gap analysis

Data quality flags

Primary issue

Benchmark comparison

Benchmarks are directional reference points — not absolute truths. Gaps indicate areas to investigate, not definitive problems. Always consider industry, objective, funnel stage, and context.

Why this is happening

What to do

Next creative tests

Confidence level

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Calculating...

Follow-up chat

Ask anything about this diagnosis — creative ideas, ROAS improvement, budget decisions, next steps.

Did it work?

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Campaign improvement tracker

What changed — follow-up diagnosis

Analysing what changed...

Follow-up chat — ask about this diagnosis