How MediaMind handles data

This policy explains what information MediaMind accesses, how it is used, how long it is kept, and the controls available to users. It is intended to be clear, specific, and aligned with Google OAuth and Google API Services policy expectations.

Effective date: 25 April 2026

1. Who we are

MediaMind is a campaign analysis and marketing diagnostics product operated by the MediaMind team. The service helps users review campaign performance, compare metrics against benchmarks, store analysis history, and optionally connect Google Ads to import campaign data.

Contact for privacy questions: swarajjps@gmail.com

2. Information we collect

Depending on how you use the product, MediaMind may collect or process:

Account information used for sign-in and session management.
Campaign inputs entered manually by you, including metrics such as CTR, CPC, CVR, CPA, ROAS, budget, funnel stage, and notes.
Diagnosis history, follow-up notes, scorecards, and benchmark comparison outputs generated inside the app.
Google Ads data that you explicitly authorize MediaMind to access, such as campaign names and campaign-level performance metrics.
Technical data needed to operate the service, such as timestamps, request logs, and error logs.

3. How Google user data is used

If you connect Google Ads, MediaMind uses the authorized Google Ads data only to provide user-facing features inside the product, including:

Checking whether a Google Ads connection is active.
Fetching available campaign data for display inside the app.
Allowing you to auto-fill campaign metrics into MediaMind’s diagnostic workflow.
Helping you review campaign performance and generate campaign analysis inside the product interface.

MediaMind does not use Google user data to serve advertisements, build advertising profiles, resell data, or transfer Google user data to data brokers or information resellers.

MediaMind’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

4. Legal basis and purpose of processing

We process data to:

Authenticate users and maintain secure sessions.
Deliver campaign analysis, history, and follow-up features requested by the user.
Import Google Ads campaign metrics when the user explicitly grants access.
Maintain product reliability, security, and fraud prevention.
Comply with legal obligations where applicable.

5. Data storage and retention

MediaMind stores user-entered campaign data, generated analyses, and linked account metadata only for as long as reasonably necessary to provide the product, maintain account continuity, and support legitimate business and legal obligations.

Google access tokens and related connection metadata are stored only to maintain the Google Ads integration and are refreshed or removed as needed. If a user disconnects Google Ads, MediaMind will stop using that connection and remove or invalidate connection records according to operational requirements.

6. Sharing and subprocessors

MediaMind may use trusted infrastructure and service providers strictly to operate the application, for example hosting, database, authentication, and AI processing providers. These providers process data only to support the functionality of MediaMind and not for unrelated purposes.

MediaMind does not sell personal information or Google user data. Data is not shared with third parties for independent advertising use.

7. Human access to data

Human access to data is restricted and limited to circumstances such as support, debugging, abuse prevention, legal compliance, or security review. Access is provided only when reasonably necessary and subject to confidentiality and security controls.

8. Security

MediaMind uses reasonable technical and organizational measures to protect data in transit and at rest, restrict access, and reduce the risk of unauthorized access, loss, misuse, or disclosure.

No online system can be guaranteed to be 100% secure, but MediaMind is designed to minimize risk and limit access to data to authorized systems and personnel only.

9. Your choices and rights

You may choose not to connect Google Ads.
You may disconnect Google Ads from within the product when that feature is available.
You may request deletion of stored account-related data by contacting the email listed on this page.
You may revoke Google API access from your Google account permissions page at any time.

10. Policy updates

This policy may be updated from time to time to reflect product, security, legal, or provider changes. Updated versions will be posted on this page with a revised effective date.