Audit input
Campaign + landing page
Enter the minimum numbers needed to diagnose the leak.
Conversion Leak Report
Preview of the report you will get after running the audit.
Sample state
!
Overall verdict
Likely post-click conversion leak
Your ads may be attracting enough clicks, but the page and offer are losing people before they convert.
Leak score
62 / 100
Estimated waste
Rs. 9.3K
Based on CPA pressure.
Confidence
Moderate
Enough for next steps.
Primary bottleneckLanding page friction
What to avoidDo not scale yet
First actionClarify offer + proof
Conversion funnel
Impressions
10,000
100%
Clicks
350
3.5%
Conversions
12
3.4%
Key metrics
vs. benchmark
CTR
3.5%
Above range
CPC
Rs. 14.3
Better range
CVR
3.4%
Below range
CPA
Rs. 416
Worse range
Friction analysis
Where you are losing conversions
Traffic Quality
68 / 100
medium risk
Mostly relevant traffic, some intent mismatch.
Landing Page
42 / 100
critical risk
High drop-off and unclear offer value.
Tracking
85 / 100
low risk
Tracking appears usable.
Unit Economics
60 / 100
medium risk
CPA is above the target range.
Recommended actions
Prioritized next steps
1
Improve landing page value proposition
high impact
Make the value clear above the fold and reduce form hesitation.
2
Refine audience targeting
medium impact
Exclude low-intent segments and test a more specific promise.
3
Test offer and social proof
medium impact
Add trust signals near the call to action.